8 Ways Your Firm Will Benefit From A Client Development Coaching Program

Developing the Next Generation of Rainmakers 8 Ways Your Firm Will Benefit from a Client Development Coaching Program A friend asked why me why so few law firms have client development coaching programs. My answer was simple: Some law firms look at client development coaching as a cost rather than a revenue producer. As you may know, I set up a client development coaching program for new partners in my old law firm. We set a goal of doubling the total business of the new partners in two years. After we achieved the goal in one year, I decided I wanted to work with lawyers on client development full time. A few years ago I did a series of presentations for Legal Marketing Association (LMA) chapters on how to set up a wildly successful client development coaching program in their firm. Knowing that even if I made awesome presentations, the legal marketing professionals would go back to skeptical firm leaders and partners, I concisely shared what a firm should experience from a coaching program. Here is my short list: If you have a partner who is interested in teaching and coaching lawyers in your firm, you have a great opportunity to create a wildly successful coaching program.   I practiced law for 37 years developing a national construction law practice representing some of the top highway and transportation construction contractors in the US.